d.labThe Design Incubation Centre created a commercial entity and trademark, d.lab, to communicate its research and outcomes through commercial distribution channels. This new initiative provides the platform to build business frameworks and through that, create brand value.
The first three collections from d.lab’s Objects Around the Tablescape series were exhibited in Paris at Maison et Objet for three consecutive years. The first collection of the Objects Around the Tablescape made its debut in January 2008 followed by January 2009 and recently in January 2010. These collections were also exhibited in Milan at Salone Satellite in April 2009. Just recently d.lab’s fourth collection – Pre-Editions was exhibited in Milan at SaloneSatellite in April 2010.
Developed through a material exploration workshop, this first collection in Corian® was designed and manufactured in Singapore by Design Incubation Centre’s team of designers as well as National University of Singapore’s Industrial Design Program students and alumni contributors, with design direction from Patrick Chia. The second and third collection explored materials such as SLS nylon, fibre reinforced plastic, maple and balau wood while the recent fourth collection in Milan introduced two new materials in the collection – copper and Delrin®.
d.lab is fast establishing itself as a Singapore set-up in the international design scene and has showcased design talent through its efforts. The Objects Around the Tablescape collection has stood out among the 3,000 exhibitors at Maison et Object for the last three years and has captured much press and retailer interest. It has since then been featured in leading design magazines like Monocole (UK), Wallpaper (UK), Intramuros (France), Case Da Abitare (Italy), Abitare (Italy), Vogue (Australia) and the Financial Times (UK) among others.
The d.lab brand has also secured retailership overseas and is being distributed by Spazio Rossana Orlandi (Milan, Italy), Marron (Berlin, Germany), Ricordi-Sfera (Kyoto and Tokyo, Japan) and Wallpaper* wallspace store in la Rinascente (Milan, Italy).